Netflix reduces the prices of all its four subscription plans in India on Tuesday for the first time since the service’s foray in 2016. Netflix’s new plans are being termed ‘Happy New Prices’ by the company and come into effect on December 14, 2021.
Netflix New Plans
Netflix new Mobile plan was introduced in India in July 2019 at Rs 199 per month, that same plan will now be available for Rs 149 per month. With that, you can watch 1 number of screens at the same time with 480p resolution. The new pricing will be applicable from the user’s next billing cycle.
Coming to plan number 2, The Basic Plan which allows subscribers to watch and download its shows and films in 480p on a single mobile, tablet, computer, or television screen at a time, has been dropped to Rs 199 per month from Rs 499 per month.
With the Standard plan, which now costs Rs 499 per month instead of Rs 649 provides 1080p content along with support for two concurrent screens. Also, you can enjoy the contents on your Phone, Tablet, Computer, and TV.
The service’s most expensive Premium Plan which is costs Rs 799 per month will now cost Rs 649 per month. It offers the same 4K+HDR quality with four screens you can watch and download on at the same time on a Phone, Tablet, Computer, and TV.
Netflix’s pricing tests
Netflix’s new plans slashed the price of its flagship basic plan by 60 percent from Rs 499 to Rs 199 which is insane. Monika Shergill, VP-Content, Netflix India, told: “It’s a two-pronged offering for customers; we are reducing pricing and offering value. It also comes with a big content lineup. We have a big global slate with a big Indian slate,”.
They are also rolling out a new auto-upgrade feature for existing members starting December 14, wherein the service will show a popup that allows users to auto-upgrade their plan to the next tier if they are comfortable paying the existing prices.
Netflix’s costly pricing has been one of the key roadblocks for the service’s growth in India, especially as it competes with rivals such as Disney+ Hotstar, Amazon Prime Video, Zee Entertainment’s ZEE5, and Sony Pictures Network’s SonyLIV among others.
This move with Netflix new plans would allow Netflix to attract a new set of audiences to its platform, at a time when it is increasingly relying on international markets for future growth.